Digital Marketing Specialist
Help Optical Brands Shine Online with Creative, Targeted Campaigns
Remote (South Africa) | UK Hours | R26,000-R36,000 per month
About Our Client
A boutique digital marketing agency based in London, specialising in supporting opticians and optometrists with growing their digital presence. The team operates in a fast-paced, creative, and supportive environment built on authentic connection, growth, and intellectual honesty.
The Role: Digital Marketing Specialist
This role is for a creative, detail-oriented digital marketer with a passion for social media and brand storytelling. You'll manage content and campaigns across multiple platforms, ensuring each clients brand stands out. You'll work closely with a UK-based team to deliver engaging, on-brand messaging that drives visibility and engagement within the optical sector.
Key Responsibilities
- Minimum 1-2 years' experience in digital marketing or social media management
- Create and schedule content across Facebook, Instagram, and Google Business Profile
- Write SEO-optimised, platform-specific copy in British English
- Ensure all visual content meets 1080 x 1350 formatting standards
- Manage community interactions with empathy and professionalism
- Follow specific brand guidelines, including tone and tailored hashtag use
- Collaborate with the UK team to align on campaign goals and execution
- Remain available for up to three short check-ins per day during UK hours
About You
- 1-2 years of relevant experience in social media or digital marketing
- Outstanding written English with a strong grasp of British grammar and tone
- Detail-driven with excellent formatting and proofreading skills
- Confident using social media scheduling and content tools
- Positive, proactive, and open to learning from challenges
- Strong communicator who works well with remote teams
- Reliable internet connection, webcam, and microphone
- Interest in or willingness to learn about the optical industry
Desired Skills:
- Social Media
- Digital Marketing
- UK
- GDPR
- Formatting
- Proofreading
- Content
- Scheduling Posts
- Google Business
- SEO
Desired Work Experience:
Desired Qualification Level:
