GENERAL MANAGER: MARKETING & COMMUNICATIONS
A leading cultural and performing arts institution is seeking an exceptional General Manager: Marketing & Communications to drive strategic growth, elevate brand presence, and expand audience reach across multiple theatre platforms. This is a rare opportunity to shape the voice and visibility of one of Johannesburg's most dynamic creative environments.
Role Purpose:
This executive role is responsible for providing strategic leadership across marketing, communications, brand positioning, and audience development. You will play a pivotal role in growing audiences, increasing revenue streams, and strengthening stakeholder relationships while positioning the organisation as a premier cultural destination.
What You'll Lead:
- Develop and execute innovative marketing and communications strategies
- Drive ticket sales growth, audience expansion, and brand visibility
- Lead impactful multi-channel campaigns, including digital and social media
- Oversee compelling content creation and storytelling
- Strengthen relationships with media, sponsors, government, and key partners
- Provide strategic counsel to executive leadership on brand and reputation management
- Champion audience development initiatives, including youth and community outreach
- Lead and inspire a high-performing marketing and communications team
Job Requirements:
- Degree in Marketing, Communications, or related field (NQF 7)
- 10+ years' experience in marketing and communications, ideally within arts, entertainment, or events
- 5 years in a senior leadership role
- Proven success in growing audiences and increasing revenue
- Strong experience in: Campaign management, Brand development, Digital marketing & content strategy, Stakeholder engagement
- Deep understanding of audience behaviour and evolving theatre trends
- Exceptional communication, storytelling, and presentation skills
- Strong leadership capability with experience managing diverse teams
Key Impact Areas:
- Strategic brand positioning and reputation management
- Audience growth and market expansion
- Digital innovation and customer engagement
- Stakeholder relations and partnerships
- Governance, budgeting, and compliance
Desired Skills:
- Senior Management
- Digital Marketing
- Audience Development
- Strategic Leadership
- Marketing & Communications
Desired Work Experience:
- 5 to 10 years Performing Arts
- More than 10 years Communications & Public Relations
Desired Qualification Level:
About The Employer:
This opportunity is with a leading, multi-venue performing arts institution at the heart of Johannesburg's cultural landscape. Renowned for showcasing world-class productions, nurturing local talent, and driving inclusive access to the arts, the organisation plays a vital role in shaping the city's creative economy. With a strong commitment to innovation, community engagement, and artistic excellence, it offers a dynamic environment for forward-thinking professionals who are passionate about making a meaningful impact through culture, storytelling, and audience connection.
