Job Purpose
The Marketing Manager will be responsible for developing and executing an integrated marketing strategy that supports business growth, enhances brand positioning, and drives lead generation.
This role requires a hybrid marketing professional with strong capabilities in B2B/B2G marketing, digital platforms, traditional marketing, and public relations, ensuring alignment between marketing initiatives and sales objectives.
Key Responsibilities
1. Marketing Strategy & Planning
- Develop and implement the annual marketing strategy aligned with organizational goals and revenue targets
- Work closely with management and business development teams to align marketing efforts with the sales pipeline
- Identify market opportunities and position the organization effectively within target sectors
2. Digital Marketing
- Lead and manage digital marketing initiatives, including:
- Website management and optimization
- SEO/SEM strategies
- Paid advertising (LinkedIn, Google Ads, etc.)
- Email marketing and marketing automation
- Monitor digital performance and optimize campaigns for lead generation and conversion
3. Traditional Marketing
- Develop and oversee production of marketing materials such as:
- Capability statements
- Case studies
- Company profiles and presentations
- Coordinate participation in industry events, exhibitions, and conferences
- Support branding initiatives to enhance market visibility
4. Public Relations & Communications
- Manage all public relations activities and act as the primary media liaison
- Develop press releases, articles, and corporate communications
- Drive executive thought leadership initiatives (speaking engagements, publications, awards)
- Manage brand reputation and handle crisis communication when required
- Ensure consistency in internal and external messaging
5. Sales Support & Lead Generation
- Design and execute campaigns that support the full sales cycle:
- Lead generation
- Lead nurturing
- Conversion support
- Collaborate closely with the sales team to ensure marketing efforts translate into revenue opportunities
6. Performance Measurement & Reporting
- Define and track key marketing KPIs, including:
- Lead generation and conversion rates
- Campaign performance
- Brand visibility and media coverage
- Provide regular performance reports and insights to management
- Use data and analytics to inform decision-making and improve marketing effectiveness
Qualifications & Experience
- Bachelor’s Degree in Marketing, Business Administration, Communications, or related field
- Professional certifications in Digital Marketing or PR are an added advantage
- Minimum of 5–8 years’ relevant marketing experience, preferably in a B2B or B2G environment
- Experience in ICT, Fintech, or related sectors is an added advantage
- Proven experience managing both digital and traditional marketing functions
Key Skills & Competencies
- Strong strategic thinking and execution ability
- Proficiency in digital marketing tools and platforms
- Excellent communication and public relations skills
- Strong understanding of brand management and positioning
- Ability to analyze data and translate insights into action
- Strong stakeholder engagement and collaboration skills
- High level of creativity, initiative, and attention to detail
Key Performance Indicators (KPIs)
- Growth in qualified leads and conversion rates
- Effectiveness of marketing campaigns
- Brand visibility and market positioning
- Return on marketing investment (ROMI)
- Alignment between marketing and sales outcomes
