Job Purpose
The Marketing Manager is responsible for the end-to-end planning, execution, and optimisation of multi-channel marketing campaigns across assigned international B2B event products. The role supports the Group Marketing Manager in delivering overarching strategic objectives, with a strong focus on driving visitor acquisition, engagement, and retention through data-led, omni-channel marketing strategies.
This role requires ownership of multiple event campaigns simultaneously, ensuring consistent delivery across digital, content, CRM, paid media, and external agency channels.

Key Responsibilities
Campaign Strategy & Execution

Develop, manage, and execute integrated multi-channel marketing campaigns for assigned event products in line with business objectives and timelines
Act as lead marketer for multiple exhibitions, owning end-to-end campaign delivery including planning, content creation, execution, optimisation, and reporting
Define and implement audience segmentation strategies to maximise visitor acquisition and engagement
Ensure messaging and value propositions are tailored to target markets and industry verticals

Budget & Commercial Management

Build, manage, and track marketing budgets for assigned products
Ensure efficient allocation of spend across channels to maximise ROI
Monitor campaign performance against budget forecasts and adjust accordingly

Content & Communications

Write, edit, and proof marketing copy across all channels including email, digital ads, landing pages, and promotional materials
Ensure all communications are aligned to brand guidelines and key messaging frameworks
Oversee creative development with internal teams and external agencies

Digital & Performance Marketing

Plan and execute digital marketing activity across paid media, email, social media, SEO, and CRM platforms
Manage campaign optimisation in real time based on performance data
Use analytics tools to measure attribution, engagement, conversion rates, and ROI

CRM & Automation

Work with CRM systems to segment audiences, manage data integrity, and execute automated campaign journeys
Develop and optimise email marketing automation workflows for engagement and conversion

Agency & Stakeholder Management

Manage external agencies including design, PR, digital, registration, and web partners
Ensure quality of deliverables and alignment with campaign objectives
Collaborate with internal teams including Sales, Content, Operations, and Associations to ensure alignment and campaign success

Reporting & Insight

Produce detailed campaign reports including performance analysis, insights, and recommendations
Use data to continuously refine targeting, messaging, and channel mix
Present findings and strategic recommendations to internal stakeholders

Compliance & Continuous Improvement

Ensure adherence to internal policies, procedures, and brand guidelines
Support sustainability and compliance initiatives, including ISO-aligned processes where applicable
Contribute to continuous improvement of marketing processes and performance standards

Key Internal Relationships

Group Marketing Manager
Sales Team
Content & Editorial Teams
Events & Operations Teams
Data/CRM Teams
Association Partners

Key External Relationships

Creative and design agencies
Digital marketing agencies
PR agencies
Web development partners
Registration and ticketing providers
Industry media and partners

Core Competencies
Managing Performance

Sets clear objectives, tracks performance, and ensures timely delivery of marketing activities

Building Collaborative Relationships

Builds strong, trust-based relationships with internal teams and external partners to achieve shared outcomes

Thoroughness

Ensures accuracy, consistency, and follow-through across all campaign outputs and commitments

Customer Service

Delivers high-quality service to internal stakeholders and external audiences

External Awareness

Demonstrates understanding of global industry trends, market dynamics, and competitive environment

Role Holder Expectations

Demonstrate professionalism, respect, and collaboration at all times
Uphold organisational values and contribute positively to team culture
Ensure compliance with all policies and procedures
Maintain high standards of attendance, punctuality, and reliability
Take ownership of responsibilities and proactively drive results

Person Specification
Essential Experience & Qualifications

Minimum 3 years' experience in event or B2B marketing campaign management
Proven experience managing multi-channel marketing campaigns (digital, CRM, paid media, content)
Strong copywriting skills with ability to tailor messaging to different audiences
Experience managing multiple projects simultaneously using structured project management tools
Strong analytical ability to interpret data and translate insights into actionable strategy
Experience working in a B2B marketing environment

Desirable Experience

Degree or equivalent marketing qualification
Experience working with Salesforce or similar CRM platforms
Experience in a structured KPI/performance management environment
Proven experience working with sales teams and supporting lead generation objectives
Experience delivering presentations to senior stakeholders
Exposure to international marketing environments
Experience within the charity / non-profit sector or purpose-driven organisations, particularly in stakeholder engagement or campaign fundraising environments

Key Responsibilities Include:

Supporting the development and execution of the charity's marketing strategy
Contributing ideas for growth, outreach, and audience expansion initiatives
Assisting with the implementation of approved marketing and engagement plans
Building, managing, and maintaining a newsletter subscriber database
Creating and managing email communications to supporters and stakeholders
Providing light administrative support, including coordinating school visit itineraries
Organising logistical details and communications with school principals and partners

Skills & Experience Required:

Strong communication skills, with the ability to collaborate effectively across international teams (UK and Brazil)
Experience or working knowledge of WordPress or similar website platforms
Familiarity with email marketing tools and campaign creation/sending
Experience working with designers to develop and adapt brand assets
Ability to draft or support press releases and media articles
Understanding of brand management and maintaining consistent messaging across channels
Organised and detail-oriented, with the ability to manage both marketing and administrative tasks

Knowledge & Technical Skills

Email marketing automation and lifecycle campaign experience
Strong understanding of digital marketing platforms including:
Google Ads
LinkedIn Campaign Manager
Meta Ads Manager
Google Analytics
Experience with tools such as:
CRM systems (Salesforce or equivalent)
CMS platforms
Email automation platforms (e.g., Force24 or similar)
Asana or similar project management tools
Adobe Photoshop or equivalent design tools
Strong Microsoft Office proficiency (Excel, PowerPoint, Word)

Personal Attributes

Highly organised with strong attention to detail
Ability to work under pressure and meet tight deadlines
Creative thinker with strong problem-solving capability
Results-driven with a strong focus on measurable outcomes
Adaptable and comfortable working in a fast-paced, evolving environment
Strong interpersonal and communication skills
Willingness to travel internationally when required

***Salary - R25,000.00 - R37,000.00 (Negotiable further, based on skills, experience and in relation to current package)

Desired Skills:

Marketing

About The Employer:

About the Company
A global organisation operating within the B2B events, exhibitions, and specialist print and visual communications industry. The business connects international stakeholders through large-scale exhibitions, conferences, and industry platforms, bringing together suppliers, manufacturers, and service providers from across the value chain.
Marketing activity is centred on driving global event attendance, building engaged professional communities, and delivering data-driven, multi-channel campaigns across digital and physical touchpoints.

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